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‘Tis (almost) the Season for the Christmas on Euclid Experience: See what’s in store this year!

(ONTARIO, California, November 20, 2023) – The stage is being set for the region’s must-see holiday event – the Christmas on Euclid Experience – once again offering visitors a journey into a whimsical winter wonderland of festive light displays, community events, and a 12-part Nativity scene that has been a seasonal tradition for more than half a century.

The Christmas on Euclid Experience is a holiday showcase unlike any other – an opportunity for the community to come together to revel in the season, purchase one-of-a-kind crafts, enjoy great food, and participate in events ranging from a tree lighting ceremony to the hugely popular Holiday Light Parade and 5k Reindeer Run.

Work is underway on the 12 Nativity scenes that date back to 1958 when the first one was displayed on the center median of Euclid Avenue. By 1976, the tradition had expanded to 12 scenes, which have been displayed together every holiday season since then.

The treasured pieces of art were the creation of Rudolph Vargas, a well-known Los Angeles artist and sculptor, and are on display from Thanksgiving Day through New Year’s Day.

The 12 scenes have undergone restoration, and new crèches were built in 2018, but it is an ongoing effort to maintain, restore and preserve them.  Donations to support these efforts can be made on the website or mailed directly to Christmas on Euclid Experience, in care of the Ontario Convention Center, 2000 E. Convention Center Way, Ontario, CA 91764.

In the meantime, mark your calendars for the events that have made the Christmas on Euclid Experience such a popular tradition for thousands of visitors and the community:

Saturday, December 2: Holiday Light Parade and the annual tree lighting ceremony, 6:30-9 p.m., Euclid Avenue and the Ontario Town Square.

Saturday, December 9: Annual craft fair and festival, 10 a.m. -5 p.m., Ontario Town Square. Vendors can sign up here.

Thursday, December 14: Menorah Procession, 6:30 p.m., Ontario Town Square.

 Saturday, December 16: Ontario 5K Reindeer Run!, 7 a.m. Register at


Media Contact: Steve Lambert, The 20/20 Network (909) 841-7527, [email protected]



The Christmas on Euclid Experience, a non-profit organization produced by the Greater Ontario Convention & Visitors Bureau, has been a tradition for thousands of visitors each year since 1922.    Free fun family events are planned on historic Euclid Avenue in Ontario, California, during the holidays. The twinkling exhibition of festive lights and decorations are on display throughout downtown where families, friends, visitors or neighbors are delighted each year when the start of the holiday season is kicked off on the first weekend of December with the annual holiday lights parade and tree lighting ceremony at Ontario Town Square. More activities in December include a 5K Reindeer Run, a craft fair, community sing-a-long, snow play, carnival rides plus live music and entertainment. The iconic Euclid Avenue Nativity Scenes are on display from Thanksgiving thru News Years Day.  For more information, a complete schedule of events or how to donate and support the restoration of the Nativity Scenes visit



Greater Ontario California (GOCAL) is the official destination marketing organization for the cities of Ontario and Rancho Cucamonga, California.  As destination experts, GOCAL  provides leisure and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event.  The Greater Ontario region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. The GOCAL team also manages operations including marketing and sales initiatives for the California Welcome Center, Ontario Convention Center and the Toyota Arena, along with several Signature Events, all in support of the overall mission to drive visitors to the region, stimulating economic growth.  GOCAL provides the necessary destination support tools to execute a successful experience Visit