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Media Contact: Steve Lambert, The 20/20 Network
(909) 841-7527, [email protected]

Experience the magic of the holiday season at the annual Light Parade and tree lighting, Dec. 2

(ONTARIO, California, November 27, 2023) – Looking for a magical, family friendly way to welcome the holiday season? There’s no better place than the Christmas on Euclid Experience, a winter wonderland in the heart of Southern California that has become a holiday traditional for thousands of visitors each year.

On Saturday, December 2, the Christmas on Euclid Experience will bring back one of its most popular events, the annual tree lighting at the Ontario Town Square, featuring cookie decorating, food vendors and the arrival of Santa. The festivities will follow the 3rd annual Holiday Light Parade on Euclid Avenue, which begins at 6:30 that evening.

“We’re excited to welcome families and friends from Greater Ontario and beyond as we celebrate the start of the holiday season. The Christmas on Euclid Experience offers something for everyone. The parade and tree-lighting ceremony are such a wonderful way to share the excitement of this magical time of year,” said Michael Krouse, President and CEO of Greater Ontario California (GOCAL).

In addition to the parade and tree lighting, visitors also will have the opportunity to enjoy another downtown Ontario tradition – the12 near-life-size Nativity scenes that have appeared each year along the Euclid median for more than half a century.

Other upcoming Christmas on Euclid Experience events include the annual craft fair and festival at Ontario Town Square, (Saturday, December 9, 10 a.m. -5 p.m.); the Menorah Procession, also at the Ontario Town Square (Thursday, December 14, 6:30 p.m.); the Ontario 5K Reindeer Run! (Saturday, December 16, 8 a.m., register at; and the Community Sing-A-Long (Saturday, December 16, 6-9 p.m., R. Jack Mercer Bandstand, Euclid Avenue and “C” Street).



The Christmas on Euclid Experience, a non-profit organization produced by the Greater Ontario Convention & Visitors Bureau, has been a tradition for thousands of visitors each year since 1922.    Free fun family events are planned on historic Euclid Avenue in Ontario, California, during the holidays. The twinkling exhibition of festive lights and decorations are on display throughout downtown where families, friends, visitors or neighbors are delighted each year when the start of the holiday season is kicked off on the first weekend of December with the annual holiday lights parade and tree lighting ceremony at Ontario Town Square. More activities in December include a 5K Reindeer Run, a craft fair, community sing-a-long, snow play, carnival rides plus live music and entertainment. The iconic Euclid Avenue Nativity Scenes are on display from Thanksgiving thru News Years Day.  For more information, a complete schedule of events or how to donate and support the restoration of the Nativity Scenes visit


Greater Ontario California (GOCAL) is the official destination marketing organization for the cities of Ontario and Rancho Cucamonga, California.  As destination experts, GOCAL  provides leisure and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event.  The Greater Ontario region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. The GOCAL team also manages operations including marketing and sales initiatives for the California Welcome Center, Ontario Convention Center and the Toyota Arena, along with several Signature Events, all in support of the overall mission to drive visitors to the region, stimulating economic growth.  GOCAL provides the necessary destination support tools to execute a successful experience Visit