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Media Contact: Steve Lambert, The 20/20 Network
(909) 841-7527, [email protected]

(ONTARIO, California, December 4, 2023) – Euclid Avenue is the place to be this Saturday (December 9) as visitors from across Southern California shop, enjoy great food and celebrate this magical time of year at the annual Christmas on Euclid Experience Craft Fair and Festival.

From 10 a.m. to 5 p.m. at the Ontario Town Square, the Craft Fair and Festival features something for everyone – artisan crafts, food, holiday music, carnival rides, photos with Santa and reindeer games – in a warm, family friendly environment.

The Craft Fair and Festival is one of the many highlights of the Christmas on Euclid Experience, a must-see holiday showcase that transforms downtown Ontario into a winter wonderland of light displays, community events and a 12-piece near-life-size Nativity scene that has been a holiday tradition for generations.

“Saturday is the day to find that unique gift or piece of holiday décor, while enjoying great food and festivities that have made the Craft Fair such a popular annual event,” said Michael Krouse, President and CEO of Greater Ontario California (GOCAL).

This year’s Christmas on Euclid Experience already has drawn thousands of visitors to downtown Ontario. Other upcoming events include the Menorah Procession, also at the Ontario Town Square (Thursday, December 14, 6:30 p.m.); the Ontario 5K Reindeer Run! (Saturday, December 16, 8 a.m., register at; and the Community Sing-A-Long (Saturday, December 16, 6-9 p.m., R. Jack Mercer Bandstand, Euclid Avenue and “C” Street).



The Christmas on Euclid Experience, a non-profit organization produced by the Greater Ontario Convention & Visitors Bureau, has been a tradition for thousands of visitors each year since 1922.    Free fun family events are planned on historic Euclid Avenue in Ontario, California, during the holidays. The twinkling exhibition of festive lights and decorations are on display throughout downtown where families, friends, visitors or neighbors are delighted each year when the start of the holiday season is kicked off on the first weekend of December with the annual holiday lights parade and tree lighting ceremony at Ontario Town Square. More activities in December include a 5K Reindeer Run, a craft fair, community sing-a-long, snow play, carnival rides plus live music and entertainment. The iconic Euclid Avenue Nativity Scenes are on display from Thanksgiving thru News Years Day.  For more information, a complete schedule of events or how to donate and support the restoration of the Nativity Scenes visit


Greater Ontario California (GOCAL) is the official destination marketing organization for the cities of Ontario and Rancho Cucamonga, California.  As destination experts, GOCAL  provides leisure and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event.  The Greater Ontario region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. The GOCAL team also manages operations including marketing and sales initiatives for the California Welcome Center, Ontario Convention Center and the Toyota Arena, along with several Signature Events, all in support of the overall mission to drive visitors to the region, stimulating economic growth.  GOCAL provides the necessary destination support tools to execute a successful experience Visit